Hey there big pimpin’…
So I’m redoing this entire page.
Today is Tuesday, July 8th, 2014. Originally–over a year ago–I had a long-winded pitch for my first and only MLM (Empower Network).
But after being involved for a year and a half, I couldn’t take it any longer.
I had to get out.
And not because it didn’t work for me. In fact, I climbed to the top of the leaderboards, had $30,000 months, met some extremely cool peeps, and learned a ton.
There was just one lil’ problem:
Despite my best efforts, my downline couldn’t duplicate.
I was sponsoring fools left, right and center, recklessly assuming I could teach my team to replicate my success.
As months passed and hundreds more joined below me, the awful failure rate began haunting me.
The pivotal question I had to answer was:
Am I okay getting rich off thousands of others failing miserably?
So I did what anyone with a soul would do–walked away.
Which wasn’t exactly easy, mind you. After all, I’d taken home close to a quarter million dollars in just over a year. My blog was still getting buyer traffic to this review every single day.
But I believe in karma.
No way I was gonna continue promoting something where 99% of my downline was destined to fail, no matter what I did to help them.
“Flip,” went the off switch.
I shut the shit down. Removed my affiliate link.
Turned away layup leads who were willing to throw their hard-earned money at me.
And took a couple months off to reflect on things.
Why wasn’t anyone else succeeding? Was it the company or the industry?
And how would I salvage the Lazy MLM brand I worked so hard to build?
Here’s what I decided…
MLM Is Bullshit
Simple math tells us only a small portion of reps can succeed.
Otherwise, the entire world population would be in the deal in a matter of weeks or months.
And if you want to build online, it’s even worse. The internet is so fast, warm traffic sources turn cold, quickly.
Does it make sense to plop down hundreds, or thousands, to step into a “business” where you know you’ve got a ninety-something-percent chance of failing?
And no, your sponsor can’t help you.
They’ll tell you they can, sure. They’ll talk a good game. But it’s all smoke and mirrors.
My experience inside Empower Network was all the proof I needed.
I thought I could get my team results; I couldn’t.
With MLM, the talented marketers clean house, while everyone else struggles and passes money up.
Unless you’re motivated, dedicated, consistent, likeable, well-spoken, persuasive, smooth at sales and have some unfair advantages, outlook does not look good, player.
So what’s the top network marketing company to join?
None of ‘em!
This is me reaching through the computer, grabbing you by the shoulders and shaking some sense back into you.
Give it up.
Stop kidding yourself.
It’s not about the products or the effing comp plan.
MLM is MLM is MLM.
The Model Is Broken.
And slimy as hell, but that’s another rant for another day.
If you make the mistake of ignoring this advice, which, remember, is based on my experience (and I’m one of the rare ones who actually killed it!)…
… one of two things will happen:
You’ll miraculously join the ranks of that elusive top 1-2% of earners and make good money–but you’ll do so at the expense of thousands below you losing theirs.
Or, you’ll join everyone else who spends time, money and energy doing little more than passing sales up to the top of the pyramid.
Simple. This is how it always plays out (I’ll use Empower Network as an example, but this applies to every single MLM out there):
Joe Blow hears about Empower Network from some no-name networker who’s never even made a sale.
But he’s amped.
So there he is, vomiting something about “click here for 100% commissions” all over his Facebook timeline.
The message catches Joe Blow’s eye.
Joe clicks through. Endorphins start flowing.
The sales video is working like it’s supposed to, steadily moving Mr. Blow from skeptic to spellbound.
Forty-five minutes later, Joe decides he wants in.
Problem is, even though no-name networker made the introduction, he gets left high and dry.
(Sorry, no commissions for you. Come again.)
See, Joe Blow says, “Shit, if I’m gonna join, might as well join under the top earner.”
A quick Google search spits back dozens of videos, pictures and pages all celebritizing (is that a word?) the handful of MLM maniacs who’ve already made multiple six or seven figures within Empower Network.
Joe stumbles across Sammy the Scammer’s (fabricated) rags to riches story.
“Wow! From homeless to standing on stage holding that big check?!?” thinks Joe.
“Sammy’s exactly the guy who can help me,” he justifies, before pouncing on his affiliate link and signing up.
Hook, Line And Sinker.
Sammy makes another effortless all-in sale; no-name networker gets what the lil’ boy shot at and missed.
Face it, prospects sponsor shop. They look for the best leader to sign up under, falsely believing that their success is tied to that decision.
You and I may know better.
We may understand that it’s usually the opposite–that you’d actually get better support from someone who genuinely cherishes each and every sale–but it doesn’t matter.
Prospects don’t know what they don’t know, right?
Regardless of the MLM, unless you’ve got a big name, social proof, and momentum, there’s a good chance you’ll do all the work, only to fatten the Gucci wallet of Sammy the Scammer in return.
I was an extreme exception to that rule.
While I didn’t have any of the above, I did have an ace up my sleeve: I was ranked at the top of Google for all the buyer search terms.
So when the Joe Blow’s would go to Google to do their final due diligence, they’d find me.
And I’d convert a percentage of them onto my team, instead of Sammy the Scammer’s.
(In case you were wondering, I’m not referring to anyone in particular when I say Sammy the Scammer. Ahem. Especially not anyone whose name rhymes with Dick Lies-Mouse. Just so we’re clear.)
That’s the only reason I did fairly well.
If it weren’t for being a rock star at SEO, I would’ve been busting my butt to make Sammy more sales, just like everyone else.
You arrived here, hoping for an MLM unicorn–a mysterious, magical opportunity that would make it fast and easy to earn money.
What you got? Was a frog.
An ugly, annoying dose of reality. Ribbit ribbit.
There is no ultimate network marketing business. They’re all lame. Because they’re all inherently flawed by the moronic marketing mechanism that drives them.
As this article explains so well, all MLM’s suffer from:
- Market saturation
- Pyramid structure
- Morality issues
- Relationship issues
To continue searching for the “ultimate” multi-level marketing company would be like trying to find the best car at a junkyard.
Yeah, you’ll find a car alright. Plenty of ‘em.
But you’d have better luck just going to a new car lot, wouldn’t you?
Fantastic news. I just pulled up to the junkyard in my new candy apple green Lambo. Hop in.
I mean… you do wanna make job-replacing income, don’t cha?
In months, not years?
And feel good about what you’re selling?
And how you’re selling it?
And do it for the long-term?
Without facing cutthroat competition?
Well then. There’s only one thing left to do:
You can thank me later.