Internet Lifestyle Network Blues
This is not another stupid Internet Lifestyle Network review.
Even though I was in it for a few weeks when it first launched–and made some fast cash:
… I got out shortly after.
To focus on my primary MLM, Empower Network. Which I built to around a quarter million dollars before kicking it to the curb as well.
(Is there a four year old in the room?)
Because after going against my intuition and giving network marketing a chance, after a year and a half of experience, it’s just too slimy for my taste.
I’ve got nothing bad to say about the Internet Lifestyle Network or its founders, Vincent Ortega Jr. and Mark Hoverson.
I actually think they’re genuine guys who give a damn about their members.
And after going through a few of their courses, I know they bring the heat.
If you study the ILN curriculum, you’ll be a better internet marketer because of it.
But let’s be honest.
No one joins any MLM strictly for the products.
Especially one where the products teach you how to make money online.
Laugh out loud.
So the question is: can you make money promoting ILN?
Well, I did.
But at the risk of sounding like a total ass, there’s a good chance you won’t.
And that’s not a diss against Internet Lifestyle Network. It’s a diss against the industry.
Multi-level marketing is dumb.
It’s even dumber when you take it online.
By the very nature of the MLM model, if a good percentage of the reps (in any deal) were successful, the entire world would be in it in a matter of months.
The whole idea is based on logic that requires almost everyone to fail.
Then? Take it to the internet… and what happens?
Things get worse.
How so? Because you’ve only got a few quality traffic sources. Think about it.
You could rank in Google.
But only 10 sites can do that–’cause who looks past the first page of search results these days? Not me. Probably not you, either.
So Google’s tapped after 10 solid players hog up the front page for the main terms.
Kinda like I am right now. Wink.
Then, you’ve got YouTube. Same thing.
Hundreds, then thousands, then tens of thousands of talking heads start uploading near-useless video footage–all reciting the same overplayed one-liners about the company comp plan (or whatever).
Before long, everyone’s heard it. No one cares. The message gets watered down. The space becomes saturated.
And just being seen is next to impossible, let alone heard or paid any attention.
Wait! What about Facebook?
Surely, you could do some damage promoting ILN there, right?
[Insert buzzer sound.]
Doubtful. Especially when the Internet Lifestyle Network courses are teaching everyone to go out and do just that.
Spam your friends and family on Facebook.
Works well for a few months.
But, like any other profitable traffic source, there’s a law of diminishing return.
Tens of thousands of ILN Facebook spammers can’t all be successful vomiting the same message to the same audience, even if it is a massive audience.
Not trying to be a hater.
It’s just basic math.
Online, what works well for the early adopters always gets copied and run into the ground by the rest of the pack.
With MLM, take what I just said and inject it with steroids.
There’s only so many buyers for something like ILN. And only so many places these buyers hang out. And only so many affiliates can sell to these buyers before everyone who wants in is in.
But wait, it gets worse.
And this is something I never would’ve known without building something very similar–Empower Network–for well over a year:
See, with network marketing, you’ve gotta overcome “sponsor shopping.”
Let’s say, despite all the odds against you that I just described, you actually manage to get your message about how great ILN is, in front of Billy.
Billy’s looking to get rich quick and likes what he sees.
Now. You were the first person to introduce Billy to the Internet Lifestyle Network, and you did such a good job, he’s really hot and bothered.
Dammit, Billy’s gonna join.
And he’s gonna do it soon. Within the next few hours, he promises (after 14 back-and-forth emails that you so generously and meticulously replied to).
That juicy commission should be showing up any minute now.
… oh, but it never does.
You follow-up with Billy, but now he’s gone AWOL.
Won’t respond to any of your desperate emails.
You’re forced to throw in the towel.
Another dead lead. (R.I.P. Billy’s email address.)
It stings, but time heals all wounds. Soon, you’ve all but forget about Billy.
Until a week later, on a quiet Tuesday afternoon, when you happen to notice none other than Billy himself being welcomed into the Internet Lifestyle Network Facebook group.
Frantically, you check your back office. Surely, there’s a sizable commission waiting for you?
[Refresh. Refresh. Refresh.]
Nothing. Tumbleweeds blowing through your lifeless affiliate back office.
What’s up with that, yo?
Billy went shopping. Sponsor shopping.
You did all the dirty work, pouring blood, sweat, tears, time, energy, and money into educating Billy about ILN and convincing him to join…
… but this wasn’t Billy’s first rodeo.
He’s been in five other MLM’s over the past two years and he understands how the game is played.
Billy knew that he could join under any sponsor he wanted and thought to himself, why not look around for the guy or gal who’s making the most money in ILN and join them instead?
I mean, wouldn’t they be able to help him succeed faster than lil’ ol’ you?
And Mr. Top Earner has this really amazing team and a list of bonuses a mile long–weekly webinars, daily calls, done-for-you blogs, paid traffic co-ops, the list goes on and on.
For the same money, you really can’t blame Billy for wanting more.
Regardless of your answer, it happens.
Way more than anyone in-the-know will admit.
The top earners at each MLM become mini-celebrities.
The company founders are always shouting ‘em out.
They’re popping up on company calls and webinars.
They’re prancing across the stage at live events, clutching big checks.
Their names are plastered over leaderboards.
So when any newbie finally decides to pull the trigger, regardless of who they learned about the deal through, guess who benefits?
Not you. Not most times.
A simple Google search unveils 10-20 other reps who’re much more desirable than you.
And the rich get richer.
Oh. And working harder won’t help.
There’s only one workaround: becoming an elite level internet marketer.
But by definition, only a handful can be elite.
(Or it’d be called average, silly.)
The cold hard truth…
When it’s all said and done, you’re staring down the barrel of a cutthroat business where only a few percent will make the majority of the profits.
Again, this isn’t me ripping on the Internet Lifestyle Network.
It’s me ripping on network marketing.
The stats are similar across all multi-level marketing companies, but I honestly think it’s an even steeper climb for internet-based MLM’s.
Shit gets saturated much faster over the internet.
If you look at any of the trendy online MLM’s of the past year or so (Empower Network, Internet Lifestyle Network, Wake Up Now, etc) all of ‘em see dramatic growth for about two years, then tank.
Why do you think that is?
I’m not pulling this stuff outta thin air.
When you recruit reps who recruit reps who recruit reps, and there’s only a limited audience to sell to, something’s gotta give.
Sales are what give.
They get slower and slower and eventually the once so loyal leaders are seen jumping ship.
Onto the next wave.
Ride it ’til the wheels begin falling off.
Rinse, repeat, get “stanky” rich.
That’s what the MLM moguls do. And to be honest, I could’ve done the same. Not trying to toot my own horn, but I’m a proven commodity.
I’ve made close to 7-figures online, to date.
I know the techie stuff. I know how to blog. I rank all over Google. I’ve studied copywriting. I can capture leads. And I can convert leads into sales.
So I could’ve squeezed every last drop of money outta Empower, then hopped over to ILN and done the same, then found the next shiny new MLM, and so on, to infinity.
I chose not to.
I chose to get the bleep out.
Pack up my belongings, swallow my pride, and leave the MLM town.
All of these downfalls became so crystal clear after a year and a half of being inside Empower Network, that I couldn’t stand associating myself with network marketing any longer.
Naive or not, I was wrong to ignore common sense and give MLM a chance.
Like I said from the jump, I felt so strongly about this, I actually walked away from an easy income stream that had paid me around $250,000–and was still selling fairly well.
I went from advocate to stay away.
I sponsored hundreds of people and saw very few of them get results.
I thought I could be the difference maker. I was wrong.
Should be obvious by now. I’m anti-MLM of any sort.
Firsthand experience says you’ve got almost no shot at making real money with the Internet Lifestyle Network, or any other network marketing opportunity, for that matter.
Before I get my inbox blown up with hate mail:
ILN is cool.
Vincent and Mark are great guys. And wicked smart. And they absolutely care.
Their products do have real value. They are worth the sticker price. Most of ‘em, anyway.
And yes, there are plenty of affiliates getting results. I know some of ‘em personally. But like I said, these dudes are great marketers. They’re elite. They’d be successful with any decent offer they chose to promote online. As would I.
Remember, you don’t hear about the tens of thousands who bought all-in and haven’t made a dime.
It always appears like everyone’s sippin’ Mai Thais on pristine white sandy beaches, while the commissions just roll on in, like the white caps against their toes.
But that’s just the top 10-20.
The other thousands? Not so much. They’re sitting in rush hour traffic, wondering how they’ll ever pay off all that credit card debt.
Some, still foolishly holding out hope that MLM’s their lottery ticket.
If only they could crack the code on cashing it in.
I know the code.
It’s called being the best of the best. Then? Yes, it’s easy to make autopilot income with ILN.
But even then, it’s not all cherries and berries.
Because once you reach this coveted top earner pinnacle, it’s more money, more problems.
One major one:
Can you sleep good at night knowing what you now know?
I was fortunate enough (or unfortunate enough, depending on who you ask) to face that problem.
I got into Empower Network. Got busy. Got paid.
Only because I was one of the very best bloggers promoting it.
I murdered it and honestly believed I could take my downline with me.
The more people I sponsored, the more apparent this became.
It got to a point where I was so sure the average newcomer would fail, I could no longer look in the mirror and feel good about promoting it.
I’m no saint.
But I’ve got a whole new perspective on these top earners who’ve been in MLM’s for years, bouncing from one to the next, making millions, knowing what they know.
It all boils down to this:
With online network marketing, the odds of you ever making job-replacing income are so drear, it’s depressing.
But even if you’re thickheaded enough to think you can overcome those odds (like I did), you’ve still gotta be okay with getting rich off almost everyone below you failing.
Don’t gimme the, “I’ll do whatever it takes to get my team results” shit, either.
Did you not read everything I explained above?
It won’t happen.
It can’t happen.
It’s mathematically impossible.
Multi-level marketing is not a real business. It’s not sustainable.
And that’s on top of having zero control, dealing with small commissions, waiting weeks or even months to get paid, trading dignity for dollars, and feeling ashamed about what you’re doing.
Hey, just my opinion. Take it or leave it.
And to be fair, six months ago, I was singing a completely different song.
So I get it. I see how you can get caught-up in the hype. And I appreciate that supporters can probably come up with strong rebuttals against everything I’ve laid out here.
MLM is one of those polarizing topics.
Almost everyone either loves it or hates it. And I know I’m not the only one who went from hating it, to liking it, back to hating it.
It’s about timing, experiences and worldviews.
Depending on who you ask and when you ask them and what type of luck they have or haven’t had with network marketing in the past, you’ll hear all sorts of crazy shit.
Oh. And everyone’s got an agenda.
Speaking of which…
So what now?
While I can’t recommend you join something that real-life experience tells me won’t work, I’m not above doing the opposite.
I’ve got you here.
Have your full attention (if you’ve stayed with me this long).
And assuming you’re picking up what I’m putting down about online MLM not exactly being the best way to generate income online, surely, there’s an alternative I can recommend–right?
I know a guy (me) who knows a method (“Local Mogul”) that works incredibly well (for many of the peeps I’ve taught it to).
Mainly because it solves all the problems that I identified with trying to build a network marketing business on the internet.
Press play to learn more:
Then cough up your email below for a second video that connects the dots.
(See how to make job-killing income using this method.)
Where do I send it?
I’ll be in your inbox, after the jump.