A copywriting video series by million dollar blogger, Brad Campbell. Like Tim Tebow munchin’ on a jalapeno, he’s neato. And with that, he’s gonna let you hijack his proven writing process and make more money with your words, starting today.
Part 1: How to find your voice,
plus style, profile and your monumental money pile
In part one, I told you voice is all that and a peanut butter pizookie.
Since no one – not even Obama – has ever walked a mile in your Monte Carlo Moccasin’s, guess what? You’ve already got one. And it’s uniquely yours.
Most internet marketers are too timid to put theirs out there.
That’s why nearly every blog or website you land on is forgettable. It’s a damn shame.
As a digital hustler, know this: the game gets louder by the day. If you wanna be heard, it’s time to translate your distinct collection of beliefs, fears, hopes, dreams and life experiences onto the page.
Writing with style is the best way to go about that. I’ll recap the seven style elements I covered that magnify your voice.
1. Use more senses. Don’t be one-dimensional.
Go beyond what something looks like. How does it sound? Smell? Taste? And feel? What body or motion-based senses can you include?
So instead of saying the obvious, “Kim Kardashian has a huge butt,” you could say:
“When I saw the voluptuous Kim Kardashian bare her derriere for the cover of Paper magazine’s winter issue, for a moment, I was in disbelief. Stillness ensued. I felt my pulse quicken. As my right index finger and thumb parted ways and I zoomed in on my iPhone 5s, shock turned to skepticism. ‘No way that’s real,’ I thought. Her back looked like a narrow Slip’N Slide with a dangerous jump at the end. Wonder if ‘Ye doused her in Extra Virgin Olive Oil or if they actually pay someone to do that? Hmm. Inside, I chuckled, as I imagined Sir Mix-A-Lot standing to the side of the set, rapping “Baby Got Back” while the photographer snapped away.”
The more senses you include, the more alive your words become.
2. Improve your verbs. Strong verbs catapult your content over ordinary, landing you smack-dab in the middle of remarkable.
There. That was the explanation and the example. “Catapult” is way more exciting than “take” – would you agree?
“Say yes,” as my son likes to demand of his sister before doing something evil to her.
(Swear to God, he just said, “Oh, hi, Kinley. Want me to push you down? Say yes.” As if asking permission magically makes it okay, right?)
Don’t forget: the money’s in the revision.
My copywriting coach says brilliant writing is 80% editing. This is especially true for turning up the dial on your verbiage.
Just get the first draft out there, without much thought given to verbs. Then go back, identify all your frail verbs and swiggity-swap ‘em out for higgity-hot-ones.
Slap the Update button and whamo, look at you, Timmy the talented typer, your “awesome score” just leaped 13 points higher.
3. Create better metaphors. I was going to say more but then I switched it to better. More won’t help you; better will.
And what I mean by better is wittier. Here’s an example I came up with for our Job Killing About page:
“Your metaphorical sanity condom, we’re here to protect you from going crazy in that cubicle, cupcake. Burgers. We’re about to flip your shit and make you sit in it.”
Don’t sweat the mechanics or “rules” for making metaphors – just describe what’s in front of you as though it were something else.
Insider secret: I study rappers. (Don’t tell anyone.)
You may hate rap, and that’s fine, but you could learn a truckload about making money with words if you were open to studying some of hip-hop’s finest.
Eminem, Lil Wayne, Drake, Jay-Z, Kim Kardashian’s baby daddy – you name it, I could claim it. Guilty. I’ve probably swiped a tongue-twisting wordplay or two from all the above.
These guys leverage the living hell outta all the style contributors I’m discussing here in part one.