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A copywriting video series by million dollar blogger, Brad Campbell.  Like Tim Tebow munchin’ on a jalapeno, he’s neato.  And with that, he’s gonna let you hijack his proven writing process and make more money with your words, starting today.

Part 1: How to find your voice,
plus style, profile and your monumental money pile

In part one, I told you voice is all that and a peanut butter pizookie.

Since no one – not even Obama – has ever walked a mile in your Monte Carlo Moccasin’s, guess what?  You’ve already got one.  And it’s uniquely yours.

Most internet marketers are too timid to put theirs out there.

That’s why nearly every blog or website you land on is forgettable.  It’s a damn shame.

As a digital hustler, know this: the game gets louder by the day.  If you wanna be heard, it’s time to translate your distinct collection of beliefs, fears, hopes, dreams and life experiences onto the page.

Writing with style is the best way to go about that.  I’ll recap the seven style elements I covered that magnify your voice.

1. Use more senses.  Don’t be one-dimensional.

Go beyond what something looks like.  How does it sound?  Smell?  Taste?  And feel?  What body or motion-based senses can you include?

So instead of saying the obvious, “Kim Kardashian has a huge butt,” you could say:

“When I saw the voluptuous Kim Kardashian bare her derriere for the cover of Paper magazine’s winter issue, for a moment, I was in disbelief.  Stillness ensued.  I felt my pulse quicken.  As my right index finger and thumb parted ways and I zoomed in on my iPhone 5s, shock turned to skepticism.  ‘No way that’s real,’ I thought.  Her back looked like a narrow Slip’N Slide with a dangerous jump at the end.  Wonder if ‘Ye doused her in Extra Virgin Olive Oil or if they actually pay someone to do that?  Hmm.  Inside, I chuckled, as I imagined Sir Mix-A-Lot standing to the side of the set, rapping “Baby Got Back” while the photographer snapped away.”

The more senses you include, the more alive your words become.

2. Improve your verbs.  Strong verbs catapult your content over ordinary, landing you smack-dab in the middle of remarkable.

There.  That was the explanation and the example.  “Catapult” is way more exciting than “take” – would you agree?

“Say yes,” as my son likes to demand of his sister before doing something evil to her.

(Swear to God, he just said, “Oh, hi, Kinley.  Want me to push you down?  Say yes.”  As if asking permission magically makes it okay, right?)

Don’t forget: the money’s in the revision.

My copywriting coach says brilliant writing is 80% editing.  This is especially true for turning up the dial on your verbiage.

Just get the first draft out there, without much thought given to verbs.  Then go back, identify all your frail verbs and swiggity-swap ‘em out for higgity-hot-ones.

Slap the Update button and whamo, look at you, Timmy the talented typer, your “awesome score” just leaped 13 points higher.

3. Create better metaphors.  I was going to say more but then I switched it to better.  More won’t help you; better will.

And what I mean by better is wittier.  Here’s an example I came up with for our Job Killing About page:

“Your metaphorical sanity condom, we’re here to protect you from going crazy in that cubicle, cupcake.  Burgers.  We’re about to flip your shit and make you sit in it.”

Don’t sweat the mechanics or “rules” for making metaphors – just describe what’s in front of you as though it were something else.

Insider secret: I study rappers.  (Don’t tell anyone.)

You may hate rap, and that’s fine, but you could learn a truckload about making money with words if you were open to studying some of hip-hop’s finest.

Eminem, Lil Wayne, Drake, Jay-Z, Kim Kardashian’s baby daddy – you name it, I could claim it.  Guilty.  I’ve probably swiped a tongue-twisting wordplay or two from all the above.

These guys leverage the living hell outta all the style contributors I’m discussing here in part one.

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Written by Brad Campbell aka Steven Seagal holding a baby beagle.  (He’s neato.)  On a serious note, he’s about to lay down some productivity logs, sharing with you five undeniably effective “cheats” to get more done and feel good about your day.

Grab a pen, a notepad, pop your collar, then a cold one, and discover how to put the “rod” in productivity.  (Wait.  What?)  Just watch:

To make productivity your you-know-what, become one with the following five ideas:

1. To do great work, you must do a lot of work.  Play the numbers.  Do you think Leo whipped up the Mona Lisa on his 10th try?  Uh, no.

Geniuses, artists, athletes, performers, investors, entrepreneurs, philanthropists, politicians, thought leaders and anyone who’s ever accomplished something truly great?  Probably put in hundreds, thousands or millions of reps before reaching their “masterpiece.”

Stay with your vision.  Work on one thing – and one thing only – for an extended period of time if you want to do cool shit in life.

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To make more money with MLM, you must learn how to manage yourself.  In today’s video, I’ll show you how by going over my notes from Peter F. Drucker’s Managing Oneself.  Download the audiobook off my tools page if you haven’t yet.

Cool, here’s the video:

To recap, managing yourself effectively (which is where making more money with/without network marketing begins) is a product of knowing the answers to the following eight questions, then working accordingly:

1) What does feedback analysis tell you?

Drucker calls this the most surefire way of identifying your strengths and weaknesses.  Why?  It’s bias-free.

All you need to do is start writing down your expectations when you start a new business or make a big decision.  Then, months or years later, compare what actually happened to what you expected to happen.

The few times where you were right?  Are undoubtedly your strengths.

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Long time, no post.  I’ve been busy, behind-the-scenes, scaling up my local affiliate marketing empire.

If you’re ready to wise up, get the hell out of MLM and do something that a) adds value to the world and b) gives you a decent shot at actually succeeding, you should seriously consider this model.

All we’re doing is capturing leads for local business owners and selling ‘em back to ‘em.

The thing is, everyone assumes you have to go after dentists, doctors, lawyers and surgeons.  While there’s big money in all of those, there’s definitely lower hanging fruit out there.

Here’s a quick video I shot to give you some ideas:

I’ve been running lots of little experiments and finding so many easy wins.

So I wanted to do my best Oprah impression and hand out some free niches/angles.

You get a fantastic niche.”

“And you get a sweet angle.”

“And you get permission to go hustle up some well-deserved cash.”

(Said in my Oprah voice, of course.)

As far as angles, don’t overlook towns, small cities and suburbs.  Everyone automatically assumes you have to jump into the big cities to make the big money, but that’s untrue.  There’s a six figure business waiting for you inside every city of 100,000-ish.  I believe.

So that’s number one.  Instead of going for “Chicago dentist,” broski, why not look at “Hinsdale dentist” or “Highland Park dentist?”

Then, you can take it a step further and drill down even more.

The “longer tail” (more specific) the search term you’re gunning for, the easier it is to step in and dominate.  Instead of “dentist,” peep high-end procedures like “dental implants” or “veneers.”

Think of niches that are geo-specific, too.

Hot as hell?  Look into pools, tinting, solar and sunshades.

Lots of rain?  Waterproofing, flood damage repair, and so on, dude.

Canada?  Snow removal.  Eh?

What I’ve been doing is setting up quick, easy wins like this to get some immediate leads, put my Puma in the door, puff my chest, show my power, then transition into juicy monthly contracts.  Like, “Hey, Mr. Biznazz Owner, if you like that… imagine what $3k/month would getcha.”

Going local, in and of itself, makes you way more likely to generate job-replacing income, but lesser-known approaches like these will speed up the process.

Happy hunting.

And if you need help, check out Job Killing.

If I asked you to tell me what you do for a living, in 6-8 words, max, could you do it?

More importantly, could you use almost all one-syllable words?

And would a 100-year-old grandmother pick up what you’re putting down?

If you can’t pass this simple business litmus test, that should raise a huge red flag.

(Most MLM’ers cannot.)

Which begs the question: if you can’t tell others what you’re doing, do you even know what you’re doing?  Besides chasing money?

And if not, whaddya think that says about your chances of making a profitable, fulfilling, long-term career out of it?

Watch this video to learn more.

Like I asked in the video – and not to pick on DubLi, but it seems to be the flavor of the week – how would a DubLi business builder explain what they did?

You saw my off-the-cuff attempt and it didn’t go too well.

Yes, I was being overly sarcastic, but even being serious… what would you say?

How would you sum it up in 6-8 simple words that anyone could understand without any further explanation?

Guess what?

You don’t need an hour-long Google Hangout to explain what real businesses do.

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What if victimhood didn’t exist in your life?

Even if something appeared to be totally outside of your control?

What if, from this day forward, you said, “You know what?  It’s all on me.  Every-damn-thing.”

How might that effect your health, wealth, happiness and freedom?  That’s the subject of today’s short mentoring video:

This is another lil’ experiment I’m running.

Good, bad, somewhere in the middle – doesn’t matter – I’m saying it’s my fault.  I get all the credit for my successes and take all the blame for my failures.

While I realize that’s a little unfair/extreme, I don’t care.

All I’m interested in are ways of approaching life that get me more of the results I’m after.

“Prepare for hard times when it’s easy.”

That’s a better creed to live by, in my opinion.  Rather than pointing the finger, passing blame, and shoulder shrugging like a helpless dummy, I choose to man up.

I’ll save my money.

I’ll diversify my traffic sources.

I’ll continue to double down on my wisdom.

You know how many affiliate marketers I’ve seen making $10k/month one month, then a Google algorithm change completely wipes ‘em out the next?

(Hundreds and hundreds.)

Then they’re all over forums whining about how unfair and cruel Google is.

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I talked about this in my Justin Bieber post the other day, but it’s so important I wanted to do a video on it as well:

The books I referenced, once again, were Managing Oneself by Peter Drucker and The One Thing by Gary Keller.

I’ve listed both on this page.

And the daily video coaching I mentioned is located right here.

The four questions you need to answer to determine your own “signature strength” are:

1) What did you grow up around?

Me?  I grew up around hard work.  My mom and dad still are two of the hardest workers I know.

They drilled a blue collar attitude into my sister and I.

You can see that in my approach to blogging.  I don’t really look for quick fixes or concern myself with the latest lead capture thing-a-ma-jig.

Just give me eight hours, a cup of coffee and an internet connection and I’m good.

Also, music.  My friends and I would drive 30 minutes from small-town, Iowa to the next town that actually had a mall, every time a new hip-hop CD was released.

We’d peel the plastic, pop it in “the Cutty” (my Oldsmobile Cutlass Supreme – for some reason, I always got stuck driving… maybe because I was the only one who ever had gas money?) and just cruise.

Notice the influence on these posts?

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JB-practice

Justin Bieber is talented.

Kid sings, dances and performs like he was born to do it.  Which is the exact point I’d like to make.

Maybe he was.

Maybe it was his business destiny to get stanky rich as a musician.

According to his bio:

Bieber always had an interest in music.  His mother gave him a drum kit for his second birthday and, as he tells it, he was “basically banging on everything I could get my hands on.”

Biebs did not get lucky.

Hate on him all you want, but he’s been putting in reps since two years old and building from a signature strength that – from my point of view – he was born with.

His story vibes with what I’ve been learning in Peter Drucker’s Managing Oneself.

Drucker says most of society doesn’t have a clue what they’re actually good at.  Even when it comes to listing weaknesses, most of us are wrong more often than we’re right.

This inability to a) accurately define what we’re awesome at and what we suck at and b) build from it, is a serious bummer.  Man.

To perform at a high level, you have to start with strengths.  Justin Bieber is no overnight sensation.  He’s been stretching his signature strength for nearly 20 years already.

You and I?  Haven’t.

Chances are, we’ve spent months, years or even decades of our life trying to force a square peg into a round hole.

It’s difficult at best – impossible at worst – to build from areas of weakness.

No wonder the majority of society hates their job, feels unfulfilled, underappreciated and underpaid.

With our ancestors?  Didn’t matter.

Back in the dizzay, you were basically born into a career path.

All you have to do is look at someone’s last name and it’s obvious what their ancestors did for a living.  Smith’s were locksmiths.  Miller’s worked in grain mills.  Taylor’s tailored.

You did what your daddy did.

Today, however?  We’ve got choices.  Too many.  It’s a blessing and a curse.

While it’s possible to make great money doing what you love, it’s also confusing as shit.

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I’ve been in this game for years.  It made me an animal.  There’s rules to success.  So I filmed you a manual:

(I wasn’t lying when I said the office was underwhelming.)

Now, on a serious note – and speaking of animals – whaddya think about a live tiger in the corner, just for some flair?

You’re right.  Too expected.  I’ll keep brainstorming.

Anyways, I’m an anti-hoarder.  I get rid of as much bad information, ignorance, crap, clutter and unnecessary thoughts, steps, ideas and drama as I possibly can.  You see it in my office.  You see it in my “crack commandments.”

If I don’t need it, it’s gone.

What do I absolutely have to have (or need to do) to get where I’m trying to go, with as few interruptions as possible?  That’s the question I’ve been asking, and refining my answer to, for nearly five years now.

In regards to living lavish (aka having it all, living the good life, whatever you wanna call it), I’ve boiled it down to just three daily habits: learn, exercise and create content.

I could’ve included “sales” as a fourth, but I’ve noticed making sales becomes easy, automatic and comfortable if I just continue to learn and create better and higher volumes of content than my competitors.

But doing those three things – learning, exercising and publishing content – even if it’s just a little bit each day…

… done day after day…

… consistently…

… for the long haul?

Can take you from the lowest of lows to the highest of highs.  We’re talking G3-in-the-clouds-high.

Those three simple daily habits, over time, will make you healthy and wealthy.  And only when you’re healthy and wealthy, will you have the means to pursue happiness and personal fulfillment.

The key though, is to integrate and enjoy the ride.

Like I said in the video, stop compartmentalizing.  Throw away the calendar.  Shred the planner.  Tell rules, expectations and conventionalism to get on ‘for they get spit on.

Why set aside an hour and a half a day just to workout?

Why can’t you drop down and do a set of push-ups whenever you feel like it, all throughout the day?

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vemma-versace-victimhood

Vemma was a multi-level marketing company.

Now, apparently, they’re an affiliate marketing company.  Whatevs.

They offer a few different products: a Verve energy drink, their “Bod-e” transformation supplements, and now a NEXT nutritional line for kids.

But, let’s face it, like most MLM operations, it’s unlikely the company would exist today if it weren’t for their over-the-top money-making opportunity.

From a distance, Vemma’s marketing M.O. seems to be this: sell the Versace lifestyle – not literally, but figuratively – to students who wanna go fast and look sexy.

Does that sound about right?

And it appears to be working pretty damn well.

Vemma has over 100,000 active affiliates last I checked.  Most of ‘em?  College kids.  And as you might expect, almost none are wearing designer clothes, driving Lambos and jet-setting all across the globe.

At least, not on Vemma’s dime.

According to their own income disclosure, over 97% of affiliates make less than $12,126 per year, with 87% making less than $3,673 annually.

As The Situation might say, “Not good, bro.”

Again.  Whatevs.  I’m not here to play scam buster like all these other idiots I see online.

Do I agree with manipulative marketing practices, especially when aimed at young adults without a whole lot of life experience?  Absolutely not.

I’ll always have an ethical problem with network marketing.

I tried to ignore it last year, giving a different company an honest shot – even made quite a bit of money – but that icky feeling resurfaced.  Whether you build it online or offline, it just seems slimy to me.

And I agree that some do have great products.  Vemma may very well be in that group.  I don’t know.  I’ve never tired their stuff.

But it’s the biz opp side of things that’s consistently deceitful in my opinion.  Yes, even with the “good” companies.

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