If I asked you to tell me what you do for a living, in 6-8 words, max, could you do it?
More importantly, could you use almost all one-syllable words?
And would a 100-year-old grandmother pick up what you’re putting down?
If you can’t pass this simple business litmus test, that should raise a huge red flag.
(Most MLM’ers cannot.)
Which begs the question: if you can’t tell others what you’re doing, do you even know what you’re doing? Besides chasing money?
And if not, whaddya think that says about your chances of making a profitable, fulfilling, long-term career out of it?
Like I asked in the video – and not to pick on DubLi, but it seems to be the flavor of the week – how would a DubLi business builder explain what they did?
You saw my off-the-cuff attempt and it didn’t go too well.
Yes, I was being overly sarcastic, but even being serious… what would you say?
How would you sum it up in 6-8 simple words that anyone could understand without any further explanation?
You don’t need an hour-long Google Hangout to explain what real businesses do.