Vemma was a multi-level marketing company.
Now, apparently, they’re an affiliate marketing company. Whatevs.
They offer a few different products: a Verve energy drink, their “Bod-e” transformation supplements, and now a NEXT nutritional line for kids.
But, let’s face it, like most MLM operations, it’s unlikely the company would exist today if it weren’t for their over-the-top money-making opportunity.
From a distance, Vemma’s marketing M.O. seems to be this: sell the Versace lifestyle — not literally, but figuratively — to students who wanna go fast and look sexy.
Does that sound about right?
And it appears to be working pretty damn well.
Vemma has over 100,000 active affiliates last I checked. Most of ‘em? College kids. And as you might expect, almost none are wearing designer clothes, driving Lambos and jet-setting all across the globe.
At least, not on Vemma’s dime.
According to their own income disclosure, over 97% of affiliates make less than $12, 126 per year, with 87% making less than $3,673 annually.
As The Situation might say, “Not good, bro.”
Again. Whatevs. I’m not here to play scam buster like all these other idiots I see online.
Do I agree with manipulative marketing practices, especially when aimed at young adults without a whole lot of life experience? Absolutely not.
I’ll always have an ethical problem with network marketing.
I tried to ignore it last year, giving a different company an honest shot — even made quite a bit of money — but that icky feeling resurfaced. Whether you build it online or offline, it just seems slimy to me.
And I agree that some do have great products. Vemma may very well be in that group. I don’t know. I’ve never tired their stuff.
But it’s the biz opp side of things that’s consistently deceitful in my opinion. Yes, even with the “good” companies.