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How network marketers can find purpose

If I asked you to tell me what you do for a living, in 6-8 words, max, could you do it?

More importantly, could you use almost all one-syllable words?

And would a 100-year-old grandmother pick up what you’re putting down?

If you can’t pass this simple business litmus test, that should raise a huge red flag.

(Most MLM’ers cannot.)

Which begs the question: if you can’t tell others what you’re doing, do you even know what you’re doing?  Besides chasing money?

And if not, whaddya think that says about your chances of making a profitable, fulfilling, long-term career out of it?

Watch this video to learn more.

Like I asked in the video – and not to pick on DubLi, but it seems to be the flavor of the week – how would a DubLi business builder explain what they did?

You saw my off-the-cuff attempt and it didn’t go too well.

Yes, I was being overly sarcastic, but even being serious… what would you say?

How would you sum it up in 6-8 simple words that anyone could understand without any further explanation?

Guess what?

You don’t need an hour-long Google Hangout to explain what real businesses do.

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What if it was always your fault?

What if victimhood didn’t exist in your life?

Even if something appeared to be totally outside of your control?

What if, from this day forward, you said, “You know what?  It’s all on me.  Every-damn-thing.”

How might that effect your health, wealth, happiness and freedom?  That’s the subject of today’s short mentoring video:

This is another lil’ experiment I’m running.

Good, bad, somewhere in the middle – doesn’t matter – I’m saying it’s my fault.  I get all the credit for my successes and take all the blame for my failures.

While I realize that’s a little unfair/extreme, I don’t care.

All I’m interested in are ways of approaching life that get me more of the results I’m after.

“Prepare for hard times when it’s easy.”

That’s a better creed to live by, in my opinion.  Rather than pointing the finger, passing blame, and shoulder shrugging like a helpless dummy, I choose to man up.

I’ll save my money.

I’ll diversify my traffic sources.

I’ll continue to double down on my wisdom.

You know how many affiliate marketers I’ve seen making $10k/month one month, then a Google algorithm change completely wipes ‘em out the next?

(Hundreds and hundreds.)

Then they’re all over forums whining about how unfair and cruel Google is.

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How to find your signature strength

I talked about this in my Justin Bieber post the other day, but it’s so important I wanted to do a video on it as well:

The books I referenced, once again, were Managing Oneself by Peter Drucker and The One Thing by Gary Keller.

I’ve listed both on this page.

And the daily video coaching I mentioned is located right here.

The four questions you need to answer to determine your own “signature strength” are:

1) What did you grow up around?

Me?  I grew up around hard work.  My mom and dad still are two of the hardest workers I know.

They drilled a blue collar attitude into my sister and I.

You can see that in my approach to blogging.  I don’t really look for quick fixes or concern myself with the latest lead capture thing-a-ma-jig.

Just give me eight hours, a cup of coffee and an internet connection and I’m good.

Also, music.  My friends and I would drive 30 minutes from small-town, Iowa to the next town that actually had a mall, every time a new hip-hop CD was released.

We’d peel the plastic, pop it in “the Cutty” (my Oldsmobile Cutlass Supreme – for some reason, I always got stuck driving… maybe because I was the only one who ever had gas money?) and just cruise.

Notice the influence on these posts?

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Justin Bieber and deceptive DubLi dollars

JB-practice

Justin Bieber is talented.

Kid sings, dances and performs like he was born to do it.  Which is the exact point I’d like to make.

Maybe he was.

Maybe it was his business destiny to get stanky rich as a musician.

According to his bio:

Bieber always had an interest in music.  His mother gave him a drum kit for his second birthday and, as he tells it, he was “basically banging on everything I could get my hands on.”

Biebs did not get lucky.

Hate on him all you want, but he’s been putting in reps since two years old and building from a signature strength that – from my point of view – he was born with.

His story vibes with what I’ve been learning in Peter Drucker’s Managing Oneself.

Drucker says most of society doesn’t have a clue what they’re actually good at.  Even when it comes to listing weaknesses, most of us are wrong more often than we’re right.

This inability to a) accurately define what we’re awesome at and what we suck at and b) build from it, is a serious bummer.  Man.

To perform at a high level, you have to start with strengths.  Justin Bieber is no overnight sensation.  He’s been stretching his signature strength for nearly 20 years already.

You and I?  Haven’t.

Chances are, we’ve spent months, years or even decades of our life trying to force a square peg into a round hole.

It’s difficult at best – impossible at worst – to build from areas of weakness.

No wonder the majority of society hates their job, feels unfulfilled, underappreciated and underpaid.

With our ancestors?  Didn’t matter.

Back in the dizzay, you were basically born into a career path.

All you have to do is look at someone’s last name and it’s obvious what their ancestors did for a living.  Smith’s were locksmiths.  Miller’s worked in grain mills.  Taylor’s tailored.

You did what your daddy did.

Today, however?  We’ve got choices.  Too many.  It’s a blessing and a curse.

While it’s possible to make great money doing what you love, it’s also confusing as shit.

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3 crack commandments to live lavishly

I’ve been in this game for years.  It made me an animal.  There’s rules to success.  So I filmed you a manual:

(I wasn’t lying when I said the office was underwhelming.)

Now, on a serious note – and speaking of animals – whaddya think about a live tiger in the corner, just for some flair?

You’re right.  Too expected.  I’ll keep brainstorming.

Anyways, I’m an anti-hoarder.  I get rid of as much bad information, ignorance, crap, clutter and unnecessary thoughts, steps, ideas and drama as I possibly can.  You see it in my office.  You see it in my “crack commandments.”

If I don’t need it, it’s gone.

What do I absolutely have to have (or need to do) to get where I’m trying to go, with as few interruptions as possible?  That’s the question I’ve been asking, and refining my answer to, for nearly five years now.

In regards to living lavish (aka having it all, living the good life, whatever you wanna call it), I’ve boiled it down to just three daily habits: learn, exercise and create content.

I could’ve included “sales” as a fourth, but I’ve noticed making sales becomes easy, automatic and comfortable if I just continue to learn and create better and higher volumes of content than my competitors.

But doing those three things – learning, exercising and publishing content – even if it’s just a little bit each day…

… done day after day…

… consistently…

… for the long haul?

Can take you from the lowest of lows to the highest of highs.  We’re talking G3-in-the-clouds-high.

Those three simple daily habits, over time, will make you healthy and wealthy.  And only when you’re healthy and wealthy, will you have the means to pursue happiness and personal fulfillment.

The key though, is to integrate and enjoy the ride.

Like I said in the video, stop compartmentalizing.  Throw away the calendar.  Shred the planner.  Tell rules, expectations and conventionalism to get on ‘for they get spit on.

Why set aside an hour and a half a day just to workout?

Why can’t you drop down and do a set of push-ups whenever you feel like it, all throughout the day?

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Vemma, Versace, voluntary victimhood

vemma-versace-victimhood

Vemma was a multi-level marketing company.

Now, apparently, they’re an affiliate marketing company.  Whatevs.

They offer a few different products: a Verve energy drink, their “Bod-e” transformation supplements, and now a NEXT nutritional line for kids.

But, let’s face it, like most MLM operations, it’s unlikely the company would exist today if it weren’t for their over-the-top money-making opportunity.

From a distance, Vemma’s marketing M.O. seems to be this: sell the Versace lifestyle – not literally, but figuratively – to students who wanna go fast and look sexy.

Does that sound about right?

And it appears to be working pretty damn well.

Vemma has over 100,000 active affiliates last I checked.  Most of ‘em?  College kids.  And as you might expect, almost none are wearing designer clothes, driving Lambos and jet-setting all across the globe.

At least, not on Vemma’s dime.

According to their own income disclosure, over 97% of affiliates make less than $12,126 per year, with 87% making less than $3,673 annually.

As The Situation might say, “Not good, bro.”

Again.  Whatevs.  I’m not here to play scam buster like all these other idiots I see online.

Do I agree with manipulative marketing practices, especially when aimed at young adults without a whole lot of life experience?  Absolutely not.

I’ll always have an ethical problem with network marketing.

I tried to ignore it last year, giving a different company an honest shot – even made quite a bit of money – but that icky feeling resurfaced.  Whether you build it online or offline, it just seems slimy to me.

And I agree that some do have great products.  Vemma may very well be in that group.  I don’t know.  I’ve never tired their stuff.

But it’s the biz opp side of things that’s consistently deceitful in my opinion.  Yes, even with the “good” companies.

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Matt Lloyd, MOBE, Michael Jordan, millionaire minds

Jordan-Money

Matt Lloyd’s My Online Business Empire (or MOBE for short or My Top Tier Business for confusion) is a pretty hot topic these days.

I’ve seen swarms of affiliates and network marketers join the past few months.

There are plenty of reviews floating around the internet on MOBE already, so I’m not going to bother doing one myself.

Instead, I’m here to talk about your chances of making money with it.

To which I’d say?  Sure, if you’re the Michael Jordan of marketing.

Or, hell, at least Scottie Pippen.

Dennis Rodman?  Okay, you might see a commission now and then.

But outside of all-star marketers – like John Chow, Shaqir Hussyin, Bill and Michelle Pescosolido, et cetera – your chances of making money with My Online Business Empire fall off in a hurry.

Unlike all the other trolls out there, I don’t have anything negative to say about Matt Lloyd or his MOBE movement.

Seems like quality training, reputable leaders, and legit big ticket earning potential.

The problem I have, after firsthand experience with a very similar deal, is that, no matter how great the opportunity, it can’t defy math.

It’s hard to resist thousand dollar commissions and hands-free sales.

Trust me, I get it.

I see why everyone’s standing in line at the Kool Aid keg with their red plastic cups.

A year ago, I probably would’ve been right there with you.

“Grab my ankles, boys, I’m about to show you how a real man does a keg stand,” I might’ve said.

(Side note: buffalo wings dipped in ranch sounds ah-mazing right now.)

Anyhoo…

It’s like this: every day a trendy business opportunity like MTTB gets more and more cutthroat.

Speaking of cutthroat, what’s interesting about these things is that your success is a double-edged sword.  You literally start cutting your own throat if you’re lucky enough to even make money.

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On making 11-22 times more than everyone else

Floyd Mayweather Jr. will make at least $32 million for his rematch against Marcos Maidana tonight.

Maidana?  Is guaranteed just $3 million, which is actually double what he earned the first time they fought.

WTF?!?

How can two elite boxers do the same thing, in the same ring, and one comes out making 11-22 times as much money?  I’ll get to that in a second.

But before I do, why should you care?

I’ll tell you why.  Because, in the online business world, you’re the other guy.  Maidana.  No one knows your name.  No one cares about you.

No one feels bad that you worked every bit as hard as “Money” Mayweather, and will endure the same grueling punishment inside that ring, but walk out with practically nothing compared to the champ.

This is literally the perfect way to compare life as an affiliate marketer or MLM’er to creating your own products and services.

Floyd sells his own shit and does it in a big way.

He controls most of the revenue for the fight, from pay-per-view sales, to the gate, to foreign television sales, to sponsorships, plus merchandise and so on.

The other guy?  He’s more like a network marketer, earning a measly commission for working just as hard (or harder), while Showtime, Mayweather and everyone else takes their cut first.

I spent the first four years of my internet career fighting as the other guy.

I didn’t know any better.

I was just as talented as the gurus, probably ran circles around them in terms of hustle, and was lucky to scrape together a few thousand bucks a month.

The past six months, I decided enough was enough.

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Hey, I’m Brad Campbell, affiliate marketing mentor to the stars.

I just joined forces with my player partner Dan Klein, who’s an internet marketing consultant (that’s fancy talk for digital gangster) in his own right.  Together, we bring you “Job Killing.”

Click here to view testimonials or apply.

So you probably already know my back story.

I was a pharmacist.  Until I blew up my internet business.

Retired at 31 years young, I’m now pulling down over seven times what I did as a Doctor of Pharmacy.

That’s trippy.

Here’s a recent screenshot from my business checking account:

recent-transactions-business-account

Notice the teeny-tiny affiliate commissions?

And the fatty $12,521 deposit?

Yeah, well, there’s a reason we don’t teach affiliate marketing or network marketing.  Actually, a few:

  • You don’t get paid dick
  • Payment processor fees are a bitch
  • It takes weeks, sometimes months to get paid
  • You have no “back end” which is where all the BIG money is

Once I realized this, I stopped everything I was doing and revamped my entire online business.

Now?  I’m in control.

I get paid what I’m worth.  Immediately.  And every month thereafter.  I take home 97% of every dime I earn.  Most importantly, I have the ability to up-sell, cross-sell, down-sell, get word-of-mouth sales, and so on.

I’m in business for me.

And you need to be in business for you.

(Not some greedy guru or maniacal MLM.)

Here’s another more recent example to drive home that point:

8-5-14-deposits

See what I mean?  You can make someone else rich or you can make yourself rich.  Your choice.

All I know is: what we do makes those low-paying, no control, hyper competitive opportunity-seeking methods seem obsolete.

(Yet, that’s what the gurus tell you to go do.  Hmm.)

More on that in a sec.

As far as Dan goes, dude’s been doing damage on the internet for years now.

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Why simple Susie won’t buy from you

If you watched my Cabo Confessions video, you know I didn’t originally create this blog to hate on MLM.

But here I am, hydrated off Haterade, talking all sorts of smack.

What can I say?  Californ-I-A?

Sometimes business takes unexpected turns.  I was lost for a minute.

Luckily, I woke up one morning and it was like I pulled up Google Maps on my iPhone 5s and some chick (who sounded a lot like a computer) was kind enough to offer voice-guided directions.

“In.  Two.  Hundred.  Feet.  Make a u-turn.  Onto.  Sanity.  Street,” is what she would’ve said.  Plus or minus, “dumb-ass” at the end.

And so I did.

Hand over hand, I cranked the wheel of this blog and headed in the exact opposite direction I’d been traveling.

Do I regret experimenting with MLM in the beginning?

Not at all.  On top of making a killing and becoming a better marketer, I met so many cool peeps that I’ll be friends with for life.

I also saw, firsthand, why swarms of networkers were falling flat on their face.

This insight was the catalyst for two brand new businesses, both of which jived with the “Law of Effection” I’d just learned about from MJ DeMarco’s The Millionaire Fastlane:

“The Law of Effection fundamentally states that: the more lives you affect in an entity you can control, in scale and/or magnitude, the more successful you will become.  In simple terms, net profit = units sold (scale) x unit profit (magnitude).”

So while you can get rich helping a ton of people in a small way or a few people in a massive way, tycoons do both.

They provide immense value – that justifies high price points – to sweeping super fans across the globe.

Think Apple.

And so here I am, throwing the MLM community a liferaft.

Saving cemetery-bound business builders from the inevitable.  Not because I’m a saint.  But because I saw millions of mofos in desperate need of a plan B.  Preferably, one that works.

With that, today’s topic is sales.  Or lack thereof.

I want you to understand why you’re struggling to sponsor other money-chasers into your filthy scheme.

There are only three possible reasons:

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